Marketers Beware: #BadStockPhotosOfMyJob

A hashtag is making the rounds on Twitter, and it’s one that marketers should be sure to take note of: #BadStockPhotosOfMyJob. The hashtag, started by scientists, shows stock images that fail to accurately represent what professionals of all kinds actually do. People across social media are laughing at images of construction workers holding the wrong…

eight Girls in Advertising and marketing to Watch Out For

Advertising and marketing was a person’s world. Assume Mad Males: Don Draper and the testosterone-driven, alpha-male world of Madison Avenue. However that’s all altering. Nowadays, ladies are flexing their advertising and marketing muscle mass and making an impression. And we’re particularly impressed with these eight ladies who’re taking the lead in key areas of digital…

Buyer Retention: The best way to Assess and Enhance Your B2B Buyer Lifecycle

By carefully inspecting how a buyer is acquired, retained, and (doubtlessly) misplaced—name it the client lifecycle—you possibly can decide the factors of power and weak point of the method, and fasten relative values to your prospects based mostly on how lengthy they’ve purchased from you and the journeys they’ve taken. That may assist you enhance…

Methods to Beat the Competitors With Market Intelligence on Content material, Positioning, and Leads

Entrepreneurs have nice visibility into what’s taking place inside their firm and what’s taking place all through their advertising and marketing group. With a lot to maintain tabs on—from adverts to blogs to positioning—entrepreneurs typically lack a radical understanding of what is taking place exterior the 4 partitions of their enterprise, nevertheless. But it’s important…